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技术投资界的农民, Stay Hungry, Stay Foolish!
首页
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    • JavaScript
  • 学习笔记

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    • 《JavaScript高级程序设计》
    • 《ES6 教程》
    • 《Vue》
    • 《React》
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    • 一个完美主义者的自我救赎
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    • 21 世纪最赚钱的技能(不是 AI) | The Most Profitable Skill of the 21st Century (Not AI)
      • The Anatomy Of Human Nature (And How To Exploit It) / 人性的解剖(以及如何利用它)
        • 1) Survival Tension / 生存张力
        • 2) Identity Tension / 身份张力
        • 3) Progress Tension / 进步张力
      • How To Pull Psychological Levers To Get What You Want / 如何拉动心理杠杆以获得你想要的
        • Lever 1: Name the Threat (Survival Tension) / 杠杆一:命名威胁(生存张力)
        • Lever 2: Mirror the Identity (Identity Tension) / 杠杆二:镜像身份(身份张力)
        • Lever 3: Exclude People (Identity Tension, deepened) / 杠杆三:排除人群(身份张力,深化)
        • Lever 4: Paint the Transformation (Progress Tension) / 杠杆四:描绘蜕变(进步张力)
        • Lever 5: Give the First Step (Progress Tension, activated) / 杠杆五:给出第一步(进步张力,激活)
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westeast
2026-07-22
目录

21 世纪最赚钱的技能(不是 AI) | The Most Profitable Skill of the 21st Century (Not AI)

# The Most Profitable Skill of the 21st Century (Not AI) / 21 世纪最赚钱的技能(不是人工智能)

原文作者:Dan Koe(@thedankoe (opens new window))

原文链接:《The most profitable skill of the 21st century (not AI)》 (opens new window)


Nobody knows what skill to learn right now.

现在没人知道该学什么技能。


AI? Coding? Marketing? Am I wasting my time if I go to school while everyone else is vibe coding apps they'll never get traction on? Do I start a YouTube channel? What about a Substack? Should I even try getting a job? Or should I build my own thing?

人工智能(AI)?编程?营销?当其他人都在"氛围感编程"——做着永远不会有人用的应用——而我去上学是不是在浪费时间?要不要开个 YouTube 频道?Substack 呢?我还该不该找工作?还是应该自己干?


There is more opportunity than ever, yet that opportunity paralyzes more people than ever. There are so many options, but you feel like if you start learning one thing, it will be irrelevant in the next 1–2 years.

机会比以往任何时候都多,然而这些机会却把比以往更多的人困在原地。选择太多,而你又觉得,一旦开始学某样东西,一两年内它就会过时。


However, there is one skill that will never go out of style.

然而,有一项技能永远不会过时。


A meta-skill, if you will, that once you learn it, increases the power of any other skill you learn.

你可以称之为元技能——一旦掌握,你学任何其他技能都会被放大。


What is that skill?

这项技能是什么?


Human nature.

人性。


Because if you understand how the human mind works – what makes it tick, what makes it pay attention, what makes it take action… then you can make any business successful. You can distribute the software you build and effectively market any other product. You can work your way into new opportunities. You can make friends and influence people. You can navigate through life with elegance and grace because you are no longer a slave to your mind, but a master of it.

因为如果你理解了人心如何运作——是什么让它运转,是什么让它注意,是什么让它行动——那你就能让任何生意成功。你可以推广你写的软件,有效地营销任何其他产品。你可以为自己开辟新的机会。你可以交朋友、影响他人。你可以优雅从容地穿越人生,因为你不再是大脑的奴隶,而是大脑的主人。


How else are you going to succeed outside of a job? Humans are the ones with the money to pay for your independent work. Humans are the ones who have access to the resources and opportunities you want. And even if your goal is to get a job, how are you going to get your dream job if you do not understand this?

不靠工作,你还能怎么成功?付钱买你独立作品的是人。掌握你想要的资源和机会的也是人。就算你的目标是找份工作——不理解这一点,你又怎么得到理想的工作?


But how in the world do you "learn" something as intangible as human nature?

但"人性"这么虚无缥缈的东西,到底该怎么"学"?


"In this letter, that's what I hope to provide: The steps and principles that you can apply today that will give you a competitive advantage against everyone else who is racing to succeed as fast as possible because they think AI will somehow save them from their lack of experience."

"在这封信里,这正是我希望提供的:你今天就能运用的步骤和原则,它们将让你在所有急于成功的人中占据竞争优势——因为那些人以为 AI 会以某种方式填补他们缺乏经验的短板。"


Subtle reminder: If you want to build an audience via writing on social media (to attract people who support your independent work), the bootcamp starts in 5 days. Enroll before then here.

温馨提示:如果你想通过社交媒体写作来建立受众(吸引那些愿意支持你独立创作的人),训练营 5 天后开始。在截止前点击此处报名。



# The Anatomy Of Human Nature (And How To Exploit It) / 人性的解剖(以及如何利用它)

The mind is a story engine.

大脑是一台故事引擎。


That's what humans can't help but pay attention to.

这就是人类无法不去注意的东西。


Robots are useful for utility. Nobody would care if the DMV was completely automated and made efficient. Who in their right mind looks forward to standing in a long line for hours just to get a new picture for your driver's license?

机器人适用于实用场景。如果车管局(DMV)完全自动化、效率翻倍,没人会在意。哪个正常人会期待排几小时队,就为了驾照换张新照片?


Same with fast food, or riding in an Uber. Nobody likes when the cashier gets your order wrong. Nobody likes riding in a dirty back seat while someone you don't know asks about your day simply because they want you to tip them.

快餐也一样,坐优步(Uber)也一样。没有人喜欢收银员搞错你的订单。没有人喜欢坐在脏兮兮的后座上,被陌生人为了要小费而问今天过得怎样。


Let the robots solve utility, that way, humans can abstract out to meaning, purpose, and narrative.

让机器人去解决实用性吧,这样人类就能抽身去追求意义、目的和叙事。


Humans love stakes. Our chest gets tight when their team is about to lose in the final quarter. Humans love novelty. We travel across the world to dine in a 5-star restaurant.

人类热爱利害攸关。自己支持的队伍在最后一节即将输掉时,我们会胸口发紧。人类热爱新奇。我们可以飞到地球另一端,只为在一家五星级餐厅吃顿饭。


Mastering human nature is about mastering story.

掌握人性,就是掌握故事。


But I'm not going to teach you how to write a novel. No. Instead, I'm going to teach you the principles of value creation. If you understand these, you will write better, speak better, create better products, attract more customers, make more friends, and understand how to create value for others, thus increasing the value of yourself.

但我不是要教你写小说。不。我要教你的是价值创造的原则。理解了这些原则,你将写得更好、说得更好、做出更好的产品、吸引更多客户、交到更多朋友,并懂得如何为他人创造价值,从而提升你自身的价值。


These may not sound extremely tangible or hyper practical like you get with all your ChatGPT generated bullet point summaries on how to get rich that you've done absolutely nothing with, but if you let what you are about to learn marinate in your mind for the next few months, and try to spot them in your everyday life, how you see the world will change.

这些听起来可能不像你用 ChatGPT 生成的那些"致富要点清单"——你收藏了却从未付诸行动——那么看得见摸得着。但如果你让你即将学到的东西在未来几个月里在脑中慢慢发酵,并试着在日常生活中辨认它们,你看世界的方式将会改变。


In essence, I am teaching you marketing, sales, and how to influence people all in one go.

本质上,我是在一口气教你营销、销售和如何影响他人。


The mind has three pressure points. Press any one of them, and attention is almost involuntary (if you're speaking to a person who is prone to that specific tension). And if you press all three, you have a grip on someone that logic alone can't break.

大脑有三个压力点。按下任何一个,对方的注意力就几乎是下意识的(前提是你正在对恰好受这种张力驱动的人说话)。如果你三个都按下,仅凭逻辑,对方根本无法挣脱你的影响力。


If you nail The Three Tensions into your head and remember them every time you write, speak, or interact with someone else – you will be surprised with how much opportunity comes your way.

如果你把"三大张力"刻进脑子里,每次写作、演讲或与人互动时都记住它们——你会惊讶于有多少机会朝你涌来。



# 1) Survival Tension / 生存张力

The mind is a story engine, but it is also a set of survival strategies.

大脑是一台故事引擎,但它也是一套生存策略集。


We're in constant, subconscious threat detection mode because we still have the same wiring as our hunter-gatherer ancestors. We don't want to die, obviously, so we desire safety and solutions to problems (and if you can make someone aware of a problem, then provide a solution, that's sales in a nutshell.)

我们始终处于一种下意识的威胁检测模式,因为我们的大脑布线仍然和狩猎采集时代的祖先一样。我们当然不想死,所以我们渴望安全、渴望问题的解决方案——如果你能让某人意识到一个问题,然后提供解决方案,这本质上就是销售。


But "safety" doesn't only apply to physical life or death situations here. It lives on a spectrum. Even the smallest problems can seem like the end of the world if we let them take over our mind. Those problems can be financial, social, or even just about a missed opportunity that could put you ahead (or have better chances at survival).

但这里的"安全"并不只指物理上的生死存亡。它存在于一个谱系之中。再小的问题,如果任其占据我们的头脑,都可能像世界末日一样。这些问题可能是财务上的、社交上的,甚至只是错过了一个本可以让你领先的机会。

A few examples:

几个例子:

  • You wake up at 30 and realize you've been living on autopilot, and the gap between who you are and who you want to be is so large that change feels impossible.
  • 你 30 岁醒来,发现自己一直像在自动驾驶般地活着,而你和理想中自己的差距大得让人感觉改变无望。
  • You spend a decade building someone else's dreams just to find that they don't care about you at all.
  • 你花十年建造别人的梦想,最后发现他们根本不在乎你。
  • There are people dumber than you making 10x more than you because they don't think about the risk.
  • 有比你笨的人在赚比你多 10 倍的钱,就因为他们不去想风险。

As you may already be able to tell, those sound like some of my social posts, and they did really well, because they hit the psychological lever that makes people stop, think, and desire a potential solution.

你可能已经注意到了,这些听起来就像我的一些社交媒体帖子——而且它们效果惊人。因为它们按下了心理杠杆,让人停下来、思考、渴望一个潜在的解决方案。



# 2) Identity Tension / 身份张力

Survival goes much deeper than physical survival.

生存远不止肉体的存活。


While animals only attempt to reproduce the information in their genes, humans attempt to reproduce the information in their consciousness.

动物只试图复制基因中的信息,而人类试图复制意识中的信息。


This is why you feel threatened when your sports team is about to lose, and why you may get in a fight if someone makes fun of you for it. It's why you choose to be "anti-AI" or "pro-AI" and argue into oblivion all day, regurgitating how "AI is rotting your brain" rather than choosing neither of those new religions, testing your theory against reality, and seeking truth over hype. Thinking in absolutes is how you get duped into being someone else's psychological puppet.

这就是为什么你支持的球队要输的时候你会感到受威胁,为什么有人因此嘲笑你时你可能会动手。这就是为什么你选择"反 AI"或"挺 AI",然后整天争论不休地重复"AI 正在腐化你的大脑",而不是不陷入这两种新宗教的任何一个,把你的理论拿到现实中检验,在炒作之上寻求真相。非黑即白的思维,就是别人把你变成心理傀儡的方式。


Humans desire a tribe. They desire status. They desire belonging.

人类渴望部落。渴望地位。渴望归属。


Because if they don't have that, their chances at survival are much lower. You unconsciously adopt your culture's and parents' values and beliefs because if you didn't, everyone would think you're a loser who didn't go to school, get a job, and retire at 65. That's changing, of course, but it was considered the "safe and smart" route for decades.

因为没有这些,他们的生存几率就会大大降低。你无意识地接受了你文化和父母的价值观与信仰,因为如果你不这样做,每个人都会觉得你是个不上学、不工作、65 岁还不退休的失败者。当然,这正在改变,但在过去几十年里,这都被视为"安全又聪明的"人生路线。


We'll learn how to target this tension in the next section.

我们将在下一节学习如何瞄准这种张力。



# 3) Progress Tension / 进步张力

By now, some of you can see the pattern.

到现在,有些读者已经看出规律了。


Maslow's hierarchy of needs.

马斯洛(Maslow)需求层次理论。


The stages of ego development.

自我发展的阶段。


Developmental psychology in general.

发展心理学的大致框架。


Our needs, values, and desires evolve over time.

我们的需求、价值观和欲望会随时间推移而演变。


First, people need safety and comfort.

首先,人们需要安全和舒适。


Second, they need belonging and status.

其次,他们需要归属和地位。


Third, they crave deeper meaning, purpose, and experience.

第三,他们渴望更深层的意义、目的和体验。


You can desire any of these at any time, but if you aren't in a safe environment, or you are stressed all the time, your mind will be narrow, and you can't think beyond the problem you have. Once that need is largely solved, or kept more at bay, you start craving the higher levels of status, belonging, and eventually progress: clarity, direction, purpose, and transformation.

你在任何时候都可能渴望其中任何一种,但如果你不在安全的环境中,或者一直处于压力之下,你的心智就会变得狭窄,无法超越眼前的问题去思考。一旦这个需求被大致解决或被有效抑制,你就会开始渴望更高层次的地位、归属感,最终是进步:清晰、方向、目的和蜕变。


For my creators out there who write about the deep ideas and insights, understand that 90% of people are not ready for them yet. You have to work them up the ladder and solve the lower-level problems first via your content or products.

对于那些写深刻想法和洞见的创作者们,请理解:90% 的人还没有准备好接受这些。你必须引导他们一步步爬上阶梯,先通过你的内容或产品解决他们底层的问题。


This all sounds great, but what can you actually do with this information?

这一切听起来不错,但你实际上能用这些信息做什么呢?


How does it make you a better writer, speaker, or businessman? How do you practice this as a skill?

它如何让你成为更好的写作者、演说者或商人?你如何把它作为一项技能来练习?



# How To Pull Psychological Levers To Get What You Want / 如何拉动心理杠杆以获得你想要的

The modern information environment is breaking our ability to think, and most people don't even notice. Essays might be one of the last forms of content that actually develops your capacity to make sense of reality.

现代信息环境正在摧毁我们的思考能力,而大多数人甚至没有注意到。文章可能是最后几种真正能培养你理解现实能力的内容形式之一。


You can read all the books on persuasion.

你可以读遍所有关于说服力的书。


You can study psychology and behavior textbooks.

你可以啃完心理学和行为学教材。


You can think you know a lot about why humans think and act the way they do, but if you have not tested that knowledge against reality, then you do not know what you are talking about.

你可以以为自己很了解人类为什么会这样思考和行动,但如果你没有在现实中检验过这些知识,那你根本不知道自己在说什么。


You need feedback. You need to put something out into the world and see how people respond. You need to write. You need to speak. You need to create a product and sell it. You need to "provide value," as they say. Entrepreneurship equals self-improvement, because the market and reality become your harsh mentor.

你需要反馈。你需要把什么东西放到这个世界上,看看人们如何回应。你需要写作。你需要演讲。你需要做出一个产品并把它卖出去。你需要"提供价值",正如他们所说。创业等于自我提升,因为市场和现实会成为你严厉的导师。


For now, understand that "pulling psychological levers" and "exploiting human nature" is just a fancy way of saying "learn how to persuade."

现在明白了:"拉动心理杠杆"和"利用人性"不过是"学习如何说服"的华丽说法。


It's only as unethical as the person who wields the tool. Someone who resides at a lower level of mind (opens new window) who cannot see beyond their personal survival will inevitably use persuasion in unethical ways. Their sole priority is money, rather than meaning, because they do not feel comfortable financially, and will attempt to manipulate and scheme to acquire money in a way that does not stem from value exchange and mutual benefit.

它有多不道德,只取决于使用这把工具的人。一个处于较低心智层次 (opens new window)、视野无法超越个人生存的人,必然会以不道德的方式使用说服力。他们的唯一优先事项是钱,而不是意义——因为他们在财务上缺乏安全感——于是他们会试图通过操纵和算计来获取金钱,而非基于价值交换和互利共赢。


With that said, know where you stand.

说到这里,请清楚你自己的位置。


There are 5 psychological levers that pull one or more of the 3 tensions.

有五个心理杠杆,各自拉动三大张力中的一个或多个。


You create tension first (what gets people to pay attention when you write, speak, post, or sell), and then you offer a solution (that preferably changes behavior in a positive way).

你先制造张力——这是让你在写作、演讲、发帖或销售时吸引注意力的关键——然后你再提供一个解决方案(最好是能带来积极行为改变的方案)。



# Lever 1: Name the Threat (Survival Tension) / 杠杆一:命名威胁(生存张力)

Before anyone cares about a solution (your video, product, life's work etc) they need to be aware of the problem, and there are 5 levels of awareness (from Eugene Schwartz – these alone transform your business):

在任何人关心一个解决方案之前(你的视频、产品、毕生心血等等),他们需要先意识到问题的存在。有五个认知层次(源自 Eugene Schwartz——仅此一套框架就能改变你的生意):

  • Unaware – They don't know they have a problem. You make them aware of it by naming it.
  • 无意识(Unaware)——他们不知道自己有问题。你通过命名这个问题让他们意识到。
  • Problem aware – They know there's a problem, but don't know a solution exists. You name the solution here.
  • 问题意识(Problem aware)——他们知道有问题,但不知道存在解决方案。你在此处命名解决方案。
  • Solution aware – They know a solution exists, but they're comparing options and don't know about your unique solution.
  • 方案意识(Solution aware)——他们知道存在解决方案,但正在比较各种选项,还不了解你的独特方案。
  • Product aware – They know about your solution. They need proof, objection handling, testimonials, etc.
  • 产品意识(Product aware)——他们知道你的解决方案。他们需要证据、异议处理、客户评价等。
  • Most aware – They simply haven't implemented it and need a little nudge over the edge.
  • 最高意识(Most aware)——他们只是还没有付诸实施,需要轻轻地推一把。

When I write these letters, I always start by naming a problem. Scroll back up and look at the first sentence, "Nobody knows what skill to learn." This allows almost anyone to read my letters and get value, then I slowly introduce an argument for a solution. This is how most of my posts start as well.

我写这些信的时候,总是以命名一个问题开头。往回翻看第一句话——"现在没人知道该学什么技能"——这让几乎任何人都能读我的信并从中获得价值,然后我再慢慢引入一个解决方案的论证。我大多数帖子都是这样开头的。


Try to notice how people do this as you scroll social media and you won't be able to unsee it.

当你刷社交媒体时,试着留意别人是怎么做的——你一旦发现这个模式,就再也看不见了。

The practical step here:

实际的步骤是:

No matter what you're doing, from writing a newsletter to creating a presentation to convincing your wife to let you have a night with the boys, start with the problem. Frame the situation.

无论你在做什么,从写一份邮件通讯到做演示文稿,再到说服你的妻子让你和兄弟们出去一晚——都从问题开始。框定情境。

Think of 5 problems you've experienced in your life → Now you have 5 content ideas that are better than just thinking from scratch.

想想你人生中经历过的 5 个问题 → 你现在就有了 5 个内容创意,这比凭空硬想要好得多。



# Lever 2: Mirror the Identity (Identity Tension) / 杠杆二:镜像身份(身份张力)

You identify with a group or tribe without realizing it.

你在无意识中认同某个群体或部落。


Being a "morning person."

做一个"晨型人"。


Being a "coffee drinker."

做一个"喝咖啡的人"。


Being a Christian, atheist, republican, democrat, anti-AI, pro-AI or any of the other ideologies we like to adopt as a part of ourselves and defend for no beneficial reason.

做一个基督徒、无神论者、共和党人、民主党人、反 AI 者、挺 AI 者,或者任何其他我们喜欢纳入自身、却毫无益处地为之辩护的意识形态。


As an example, here's the title of a YouTube video that got 3.9 million views. It quite literally packages everything we've discussed into 8 words. Problem, identity, solution.

举个例子,这是一个获得 390 万观看次数的 YouTube 视频标题。它几乎把我们讨论的所有内容打包进了 8 个词:问题、身份、解决方案。


There are so many ways to pull the identity lever, but my personal go-to is just starting with, "If you're…"

拉动身份杠杆的方法有很多,但我个人最常用的是以"如果你……"开头。


That's it.

就这么简单。


If you're lazy. If you're broke. If you're unhappy. If you're a writer.

如果你很懒。如果你没钱。如果你不快乐。如果你是个写作者。


Boom, that's the start of 4 attention-grabbing social posts, or the start of a public speaking gig, or the title of a YouTube video.

砰,这就是四条吸引眼球的社交媒体帖子的开头,或者一场演讲的开场白,或者一个 YouTube 视频的标题。


By the way, if you have interests, skills, or knowledge that people already talk about online, I'll teach you my system for building an audience in the content bootcamp that starts in 5 days. Enroll before then here.

顺便说一句,如果你有别人已经在网上讨论的兴趣、技能或知识,我会在 5 天后开始的内容训练营中教你建立受众的系统。在截止前点击此处报名。



# Lever 3: Exclude People (Identity Tension, deepened) / 杠杆三:排除人群(身份张力,深化)

Explicitly name who it is not for.

明确说出这件事不适合谁。


Exclusion creates a sense of belonging, and it pushes people to pick a side.

排他性创造了归属感,促使人们选择阵营。


This is best done after you mirror the identity from step 2. Drawing a line filters out the wrong people who weren't going to support you anyway.

最好在你完成了第二步的镜像身份之后再这样做。划一条线,过滤掉那些反正也不会支持你的错误人群。


I.e. "This isn't for people who want to 'try' to get in shape. This is for people tired of their own excuses and ready to completely change their life."

例如:"这不适合那些想'试试'健身的人。这是给那些受够了自己借口、准备彻底改变生活的人。"


"If you're looking for a productivity hack or a morning routine, you're in the wrong place."

"如果你在找什么效率小窍门或晨间惯例,你来错地方了。"


"This isn't for people who want a dinky side hustle. We're building a real business here."

"这不适合那些想做个小副业的人。我们在这里打造的是真正的生意。"


I think you get it.

我想你明白了。



# Lever 4: Paint the Transformation (Progress Tension) / 杠杆四:描绘蜕变(进步张力)

Essentially, mastering human nature is about changing people's lives.

从根本上说,掌握人性就是改变人们的生活。


At least that's the most ethical version of it. That's how you build a life's work. You become a massive value creator. You hone in on a purpose, and that purpose revolves around solving a problem for as many people as you can. Persuasion is simply how you get people on board with that.

至少这是最道德的版本。这就是你建立毕生事业的方式。你成为一个巨大的价值创造者。你专注于一个目的,而这个目的围绕着为尽可能多的人解决一个问题。说服力只是你让人们加入你的方式。


So far, we've captured attention (name the threat) and filtered out those who don't match (mirror identity), now we create desire by simulating the future.

到目前为止,我们捕捉了注意力(命名威胁),过滤了不匹配的人(镜像身份),现在我们要通过模拟未来来创造欲望。


Again, you can probably see in my introduction alone to this newsletter, I hit all of these in a short amount of time.

再说一次,你很可能仅在这封通讯的开头部分就已经看到,我在短时间内触达了所有这些要素。


Why does this work? The same neural circuitry fires when you imagine an experience as when you actually have it. So when you paint a potential transformation (or the later chapters of someone's personal story) you're giving them a felt experience of a future they haven't lived yet.

为什么这有效?当你想象一个经历和当你实际经历它时,相同的神经回路会被激活。所以,当你描绘一个潜在的蜕变(或者某个人生故事的后半章)时,你是在给他们一种他们尚未经历过的未来的真实体验。


If this doesn't sound too practical, again, you need to practice. You need to see it in action.

如果这听起来不太实用——再说一次——你需要练习。你需要看它在行动中是什么样子。


To help with that, I turned this entire article into a prompt. You can use that while writing posts, newsletters, scripts, or even a sales page or promotion. It's pretty dang helpful. It can be used in teach mode, writing mode, or coach mode.

为了帮你,我把整篇文章变成了一个提示词工具。你可以在写帖子、邮件通讯、脚本,甚至销售页面或推广时使用它。它真的非常有用。可以在教学模式、写作模式或教练模式中使用。



# Lever 5: Give the First Step (Progress Tension, activated) / 杠杆五:给出第一步(进步张力,激活)

The reason most people don't change is that they don't believe they can do the thing.

大多数人不去改变的原因是他们不相信自己能做到。


They don't have clarity.

他们没有清晰的路径。


The comfort of their current life is more desirable than the discomfort of doing what it takes to solve the problem you're offering them a solution to.

当前生活的舒适,比做必要之事——去解决你正在提供方案的这个问题——所带来的不适更有诱惑力。


In a tweet, this looks like, "Don't overhaul your life overnight, just go to bed an hour earlier."

在一条推文中,这看起来像是:"不要一夜之间彻底改变你的生活,只比以前早睡一小时就好。"


In a product, this looks like making the first step so obvious yet so beneficial that they can't see why they didn't do it earlier.

在一个产品中,这看起来像是:让第一步如此显而易见又如此有益,以至于他们想不通自己为什么没早点开始。


Giving one small step allows the Zeigarnik effect to kick in, which is that the brain hates incomplete tasks. Once someone starts something, or even starts thinking about it, there is a tension that wants to be resolved.

给出一个小步骤就能触发蔡格尼克效应(Zeigarnik effect)——大脑讨厌未完成的任务。一旦有人开始了某件事,甚至只是开始思考它,就会产生一种张力,驱使他们想要完成它。


That's it.

就是这样。


The more you practice this, the more it impacts every other skill you could acquire. And when people learn the latest "high value skills," they're essentially just learning a more specific layer of human nature.

你越练习这个,它对你可能获得的任何其他技能的影响就越大。而当人们在学习最新的"高价值技能"时,本质上他们只是在学习人性中一个更具体的层面。


If you learn the meta skill itself, you can pick up almost any high-value skill that comes about in the coming years, because the people who have the money, opportunities, or resources you want are humans.

如果你学会了这个元技能本身,你几乎可以掌握未来几年出现的任何高价值技能——因为那些拥有你想要的金钱、机会或资源的人,都是人。


Make it your full-time job to study them.

把研究他们当成你的全职工作。


– Dan

—— Dan


P.S. These letters go out to my list first, and the algorithm here may not show them to you, so if you want more, go here.

附注:这些信首先发送到我的邮件列表,这里的算法可能不会把它们推荐给你。如果你想看更多,请点击这里。

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上次更新: 2026/07/26, 09:20:16
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